PRIMO was born in Italy 90 years ago and has developed a worldwide reputation for producing innovative school and art materials that inspire and stimulate the creativity of young artists.

PRIMO was born in Italy 90 years ago and has developed a worldwide reputation for producing innovative school and art materials that inspire and stimulate the creativity of young artists.

PRIMO products are particularly recognizable thanks to their wide range of colors and playful shapes. PRIMO colored pencils are soft and easy to handle, making it easy to layer colors and create color effects.

In addition to crayons, she also offers pastels, markers, paints and brushes, as well as modeling clay and slime! Pastels are available in different sizes and textures, allowing artists to create interesting special effects. Felt pens and markers are great for illustrations and detail drawing. Acrylic and watercolor paints are made with quality pigments to ensure vivid, long-lasting color.

PRIMO Morocolor is an environmentally conscious brand committed to producing sustainable products. The materials used in the manufacture of the products are environmentally friendly according to current legislation and produced in Europe.

PRIMO offers a complete range of art quality creative materials, suitable for beginners and professionals. With its innovative, fun and environmentally friendly products, the brand inspires creativity and passion for art.